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Conclusion

Digital marketing is a vital part of today’s business strategies. It provides unique opportunities to reach and engage with a global audience, drive growth, and meet business goals. By understanding the different types of digital marketing and following a structured planning process, businesses can create effective marketing campaigns that achieve significant results.

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01.DIGITAL MARKETING IN MODERN BUSINESS

PRESENTATION TOPIC: DIGITAL MARKETING IN MODERN BUSINESS: EXPLORING STRATEGIES AND ITS IMPACT ON GROWTH AND CUSTOMER ENGAGEMENT

Introduction to Digital Technologies

Digital marketing uses online tools like search engines and social media platforms to promote businesses, to attract our audience.
Important parts include SEO, social media posts, emails, and online ads. These tools help businesses and to connect with people.

Iqra University (BSCS)

Alinoor Aamir

Iqra University (BSCS)

Abdul Nafay

Iqra University (BSCS)

Syed Muhammad Anas

Iqra University (BSCS)

Awaiz Khowaja

Iqra University (BMS)

Muhammad Abid

Digital

02. DIGITAL MARKETING EXAMPLES

Email

Marketing

Email marketing is when companies send messages to people by email. They use it to share news, promotions, and other stuff directly with customers. They make lists of email addresses, write interesting emails, and see how well they do. It's a great way for companies to talk to customers and sell more things.

Social

Media Marketing

Social media marketing is businesses using platforms like Facebook, Instagram, and Twitter to connect with customers. They post content, run ads, and interact to build awareness and sell. It involves planning, creating posts, tracking results, and engaging with users. It's a great way to reach people, build relationships, and boost sales where they're active online.

Content

Marketing

Content marketing is when companies make helpful or interesting stuff like blogs, videos, or social media posts to connect with people. Instead of just selling, they aim to inform, entertain, or solve problems for their audience. It helps build trust and relationships, making customers more likely to buy from them later. It involves creating cool content, sharing it, and seeing what works best to keep people interested and coming back.

Basic

03.Platform of Social Media

Facebook

Instagram

Twitter

Youtube

About

01. Youtube, Facebook, Instagram and Twitter

About Facebook & Instagram

Facebook reaches a wide range of people with text, images, and videos. It's good for building communities. Instagram is popular for its pictures and videos, especially among young folks. It's great for sharing visually appealing content and connecting with engaged audiences.

About Twitter

Twitter is a social media platform where users post and interact with messages called "tweets." Launched in 2006, it’s popular for real-time updates and conversations. Users can follow others, like, retweet, and reply to tweets, making it a hub for news, trends, and social interaction globally.

About Youtube

Discover the most popular and talked-about videos on YouTube. From viral content to the latest music and news, stay updated with what everyone is watching and discussing. Explore trending videos to stay connected with the hottest topics and entertainment.

About Linkedin

LinkedIn is a professional networking platform where individuals can connect with colleagues, peers, and potential employers. It's essentially an online resume and networking tool, allowing users to showcase their skills, experience, and achievements. Users can also join groups, participate in discussions, and seek out job opportunities.